Workshop: Innovation – Opportunity Capture – Marketing

We always seem to develop the product, but if our business fails it’s usually for market reasons. This workshop will unlock the secrets of marketing and moreover find the products the market really wants. That’s the secret to success and it’s all bound up with Innovation and the new paradigm of Opportunity Capture. This approach to business is simple and powerful – with take away tools that anybody can use to inspire new business and risk free opportunities. Founded on the principles of Matrix Thinking, a method developed in Australia and now licensed in 29 countries and to Deloitte for their Innovation Academy.

• What is innovation and how do you do it?
• Anything can be innovated – create a new product or service "on the spot” Two seconds is our world record!
• What is an opportunity – how do you find one?
• Using the tools of matrix thinking
• Quantitative rating and ranking ideas

Further information: Innovation and Opportunity Capture